There is a highly viable market for eco-friendly products, and you could be the next top seller of bamboo toothbrushes if you get on the trend. Industry surveys reveal that this market is rising, particularly since people switch to biodegradable alternatives more freely.
If you want to know how to sell bamboo toothbrushes, you must learn what makes the eco-living market tick. Here is a guide that will walk you through the basics of marketing this dental care product.
Why should customers buy bamboo toothbrushes?
Before you can start making a profit from this merchandise, you should understand why there is a demand for bamboo toothbrushes. What are the advantages of buying this product for your customers?
- Eco-friendly. The natural bamboo handle is 100% biodegradable, which suits people who want to live an environmentally conscious lifestyle.
- Effective plaque removal. The natural bamboo toothbrush is as effective as regular ones in cleaning the teeth and lasts around 2-3 months like plastic manual toothbrushes.
- Sustainability. These toothbrushes are sustainably manufactured using the bamboo plant that can still be cultivated all over again. It also skips the use of pesticides and other harmful chemicals.
- Less waste. Made of a biodegradable material, this product can be recycled, reused, and even composted after it has served its purpose.
- Natural antimicrobial property. Bamboo can fight against bacteria that stick to its surface. It’s one of the reasons why utensils and cutting boards are made of wood, too.
- Customizable. It’s a growing trend to have bamboo toothbrushes etched with the owner’s name, making it a highly personalized item for the customer.
How to sell bamboo toothbrushes effectively
Selling any dental product can be tricky; it takes an in-depth understanding of the market for you to navigate the ins and outs of the industry. While there’s no standard path to success, you can become a top seller of bamboo toothbrushes if you follow these recommendations.
Leverage online marketing
The bamboo toothbrush market is sizable despite catering to a specific demographic of eco-conscious buyers. Your potential customers might be making a quick Google search right now, which is why you need to be the first brand they see when they type ‘bamboo toothbrush’ on the search bar.
To cement your online reputation as a dependable dental care brand, you must apply marketing strategies that are tailored for the online market. There is no shortage of online shoppers worldwide, and it’s a must for you to harness that power to maximize your sales.
Hop on an event
If you want more exposure for your bamboo toothbrush business, you can collaborate with various environmental groups and sponsor their events to promote your brand. It’s the perfect way to link up with your target market.
Alternatively, you can hold the event yourself with the help of a marketer. You can talk about the benefits of bamboo toothbrushes and introduce your product to your audience. Remember, the business owner who knows plenty about what their product can offer is more likely to sell more than those who don’t!
Choose the best prices
Price points can dictate your sales for bamboo toothbrushes. If it’s too expensive, you might expect a lukewarm reception of your product in the market. Conversely, customers might think that a cheap bamboo toothbrush is ineffective in cleaning their teeth compared to regular practice ones. Therefore, the right price point matters.
If you want to become the top seller of bamboo toothbrushes, you should not compromise your product’s quality for affordability and vice versa. There’s a balance to it that you can discover by performing extensive market research.
Handle with care
Do you plan on selling bamboo toothbrushes online? If so, you need to set clear guidelines on shipping and packaging. Your customers expect to receive a well-packaged, complete, and untampered product once they order. To fulfill that, you should carefully manage how the items are handled before sending them out for shipping.
It’s crucial to guarantee the safety of the package for every customer. The bamboo toothbrush should be stored in its box and with layers of outer wrapping to prevent breakage while in transit.
Choose the best manufacturer
To begin with, your dental product business can only grow if you offer items in your store that are worth buying. Therefore, you should choose a manufacturer that can deliver bamboo toothbrushes of the best quality—it’s all or nothing if you want to be successful in the market.
Cinoll, a manufacturing company specializing in dental care products, is the right partner for owners who want to sell bamboo toothbrushes. This team has made a name for itself as a leader in teeth whitening and oral health care.
When you collaborate with Cinoll, you will surely hit it big in the market!
