The toothpaste industry has always had quite a sizable market, which is probably one of the reasons why there are so many oral care businesses competing to get a share of the revenue.
If you want to stay ahead of the pack, all you have to do is to offer the best quality product at a price that most consumers would be happy to pay. To be able to do this, you have to scour the world for the most reputable toothpaste vendors that can give you the perfect product. It is also no secret that the best toothpaste manufacturers and suppliers are in China so it would be wise to start your search there.
Wholesaler or Manufacturer: Which Is the Better Option?
A wholesaler is a company that will sell you toothpaste in bulk and at a much lower price than if you purchase in retail quantities. They are usually toothpaste vendors that source their products directly from a manufacturer, add a decent markup, and sell these products to businesses like you.
Occasionally, you might chance upon a wholesaler who is actually also a manufacturer. In this case, you might just have struck gold. With such a company, you will not only be able to procure your whitening toothpaste at rock-bottom prices but you will also be able to have a say in the production process.
If you get from just a regular wholesale supplier, you will probably just be able to choose from their existing catalog. But if you are lucky enough to find a wholesaler who is also a manufacturer, they will be very happy to accommodate any special requirements you might have, from the product design and formulation all the way to the layout of the label on the packaging.
Qualities of a Good Wholesale Supplier
When comparing wholesale toothpaste vendors, there are multiple aspects of their business that you should investigate before making a final decision. In fact, you don’t even always just have to go with one supplier. There are many instances where a highly successful business actually works with several suppliers for similar types of products. In any case, here are some of the qualities that you should search for in any supplier.
Value for Money
It’s not simply about finding the lowest price but rather finding a supplier that can give you the best value for money. The cheapest products are often substandard and not what you want to offer your customers.
When you place an order for half a million units of whitening toothpaste, you are essentially putting the fate of your business in the hands of your supplier. If they fail to provide what you need, this might result in a domino effect and cause you to look unreliable in the eyes of your clients and business partners.
So many business deals have gone wrong because of poor communication. You should find toothpaste vendors that will keep you updated and stay transparent throughout every stage of the process, especially during times when unexpected problems might arise.
Preparing for the First Meeting with the Supplier
Once you have taken your pick, you should prepare a list of all the questions to ask your chosen supplier so that you can confirm whether they are indeed the perfect choice for your business. Here are some of the most important questions that you should include.
What is the minimum order requirement?
When talking to wholesalers or manufacturers for the first time, many new business owners are surprised to find out how large the minimum order requirement is. For instance, some toothpaste manufacturers will not accommodate orders lower than 100,000 units or so, which is too much for a starting business. On the other hand, there is always Cinoll, which is one of the few whitening toothpaste wholesalers in China that can cater to orders of as low as 500 units.
How much customization is offered?
The more customization you are allowed, the better your product will be. This means that you can choose the flavor and color of your toothpaste, and even decide on the whitening power that it has.
At Cinoll, the highest level of customization is offered to clients. They can even create original abrasives, humectants and binders based on your own formulations. Cinoll also has a highly skilled design team that can conceptualize unique and original toothpaste packaging for your brand.
Are the certifications of the supplier complete?
You don’t want to offer a whitening product to the market that does not have certification or approval from the FDA and CE. You need to have these stamps of approval on your product label in order to assure potential clients of the quality and safety of your whitening toothpastes. Thus, you need to make sure that you choose only a toothpaste manufacturer whose facilities are duly certified. Cinoll is a manufacturer of whitening toothpaste and other oral care products that has all these certifications, as well as others like MSDS and ISO.
How long have they been in business?
Finding a supplier is not one of those times to take a risk on something new. You definitely want to pick a wholesaler or manufacturer that has been in the business of selling high quality whitening toothpaste for at least a decade. This kind of longevity shows a kind of staying power that only means they are very experienced at what they do and that they have been quite successful at it as well.
In your search for toothpaste vendors, you can save a lot of your precious time by going straight to Cinoll. Based in Shenzhen, China, they are known to be one of the best providers of toothpaste products to many popular brands around the world and they can certainly give you exactly the kind of product that you need.