Teeth whitening is getting all the hype with more and more Hollywood stars showing off their perfect white smile.
A report by Market Insider shows that the revenue from teeth whitening products worldwide will reach a whooping $6.6 billion by 2025.
With the growing awareness of dental hygiene and desire for whiter teeth, tapping into the teeth whitening business has never been more profitable.
However, before you want to get into the teeth whitening industry, you need to understand the popular products.
3 Types of Teeth Whitening Products
Beauty trends keep on changing, but the obsession with pearly whites isn’t going anywhere. There are essentially three types of teeth whitening products that people utilize to achieve a whiter smile.
1. LED Teeth Whitening Lights
The use of LED lights for teeth whitening is quite common as it is easy and safe for home-use. LED is a type of light that helps activate teeth whitening agents. The agents can be bleach-based that removes stains on and below the surface of the teeth or non-bleach agents that remove surface stains only.
The LED light acts as a catalyst to speed up the reaction of the bleaching agent. The light device is coupled with a mouth tray that fits on the front teeth. This little light therapy leaves your teeth whiter in a couple of minutes.
At-home whitening kits can be extremely effective and usually you see results right away. Even though the results are not very long lasting, the process is simple and gives instant results.
2. Teeth Whitening Powder
If you haven’t heard of teeth whitening powder, we don’t blame you. Tooth powder was the precursor to toothpaste and it started being replaced from the shelves several decades ago.
Tooth powder has emerged again in the form of whitening powders. They are made using baking powder, charcoal, and other materials that effectively remove surface stains and gunk to reveal pearly whites.
A research in 2017 concluded that tooth powder is more effective in removing surface stains than toothpaste, as well as plague and sensitive gums.
3. Teeth Whitening Strips
Whitening strips is the way to speedy whitening and prevents future stain build up. These flexible strips are coated with a thin layer of hydrogen peroxide, carbamide peroxide, or other active ingredients that act as bleaching agents.
Once the strip comes in contact with the teeth, it bleaches the surface and penetrates the enamel to remove intrinsic stains too.
These strips are easy to use and usually give instant results. Their popularity also arises from their lower costs as compared to other teeth whitening procedures and long lasting results.
How to Start Your Oral Care Business
Teeth whitening products are in high demand in the personal care industry. The industry earns $40 billion on average every year, making oral care a huge business.
If you are planning to tap into the teeth whitening business, start here:
1. Create Your Own Brand Logo or VI
A logo will define your brand and help you attract the right customers. That’s why it should be simple, unique, and the design aesthetic speaks to your customers.
For your logo or VI to stand out, pay close attention to color combinations, illustrations, and graphics. Look for other brand logos and set yourself apart.
For example, if other oral care brands mostly have monochrome logos, add colors to your brand.
2. Find a Trustable Supplier or Manufacturer For Your Products
The next step is to find a manufacturer or supplier that is reliable for private label manufacturing. Cinoll is an oral care product manufacturer with their own factory based in China.
Cinoll provides services to brand owners and distributors who are looking to develop their own formula, packaging, and functions. With 10 years of experience in the oral industry, the company has manufactured products for large retailers and influencers.
You can personalise your formula, design, function, and packaging to create your personal tooth whitening kit. You can rely on the company for zero troubles of operations and focus on your brand.
3. Find a Channel to Market Your Oral Products
Social media is a great way to market your products and reach a wider audience. You can create educational content such as videos, blogs, and articles with engaging photos to spread awareness of your products.
Spreading the word by direct email is also a good option. Other options include hosting an event to give your brand a boost start or promote an already existing one.
We hope this guide helps you quickly pick up a teeth whitening product and start your own business.
Now we’d like to turn it over to you:
What is your favorite oral product to start your business in this guide?
Or maybe you already have a good choice.
Either way, Let us know by leaving a message right now, we’re happy to provide you a one-stop solution.