When asked to name the toothpaste brands they know, most people would probably be able to come up with less than five. But the truth is that there are hundreds of different varieties of toothbrushes all over the world.
If you are just starting your own oral care brand, an effective way to break successfully into the target market is to use custom packaging that will make your product stand out from all the rest, including the top brands in the industry.
Types of Packaging of Toothpaste
There is no question that that toothpaste tube is the most popular type of packaging used by toothpaste vendors for their products. Anyone in the world can easily recognize the shape and appearance of a toothpaste tube because it really hasn’t changed much in the last several decades.
Of course, each brand and variety does have its own distinct characteristics in packaging, like the material. The very first tubes were actually made of lead and tin, then they evolved into those that were made of aluminum. Following WWII, there had been a shortage in metal which led manufacturers to combine plastic with aluminum. Today, toothpaste tubes are typically made of an inner layer of aluminum surrounded by various plastic materials, which is not only more economical and environment-friendly but also makes the tube easier to squeeze.
It is very important for a lot of people these days to support only products that are sustainable and recyclable. So if you are looking for toothpaste vendors, you should definitely ask them if the packaging they use is made of recyclable materials. This would be a huge plus if you are trying to attract new customers and keep old ones.
In recent years, some of the biggest toothpaste manufacturers in the world have gravitated to more recyclable options, including toothpaste tubes made of HDPE that is made of monomaterial, and clear PET tubes that allow you to see inside the tube.
How to Customize Packaging for Your Toothpaste
When customizing the packaging for your own brand of toothpaste, you will have full control over the design of the tube as well as the outer box. You will choose the color, shape, size and material that will be used for the packaging. But before you make all these very important decisions, you should first take a look at some of the best toothpaste vendors out there and choose the one who you think will be able to give you exactly the kind of toothpaste and toothpaste packaging that you are envisioning in your mind.
Go with Experience
There may be a lot of new toothpaste vendors out there that tell you they are the best when it comes to custom packaging services. While they may indeed have competitive skills, there is still nothing that will beat good old-fashioned experience. Here at Cinoll, for example, we have been a highly trusted whitening toothpaste manufacturer for more than 10 years now and we have certainly proven our competence in customization, as any of our clients will attest.
Consider the Minimum Order
Customization of anything, including the packaging of whitening toothpaste, comes at a price. In this case, the price of full customization is typically a higher minimum order quantity. In other words, whitening toothpaste vendors might require you to purchase more products before you are entitled to the higher levels of customization that they offer. You have to consider this condition very carefully and be sure that the MOQ still falls within your company’s strategies for profit.
The More Options, the Better
A really good toothpaste manufacturer would have no problems making adjustments and innovations in order to meet the customization requirements of a good paying client. If you have many specifications that you believe would make your product better, then you should look for a toothpaste vendor that will be able to give you these specifications.
Have Print-Ready Artwork
The files that you give to your supplier will be the exact files that they will use for printing your labels and other graphics on your packaging. You do have to make sure that these are print-ready from the start so that there will be no inconveniences during the printing process.
Benefits of Customized Printing and Packaging
There’s not a lot of room for innovation when it comes to the packaging of toothpaste because the standard design is actually the most practical, as this has been tried and tested for decades. However, toothpaste vendors do still give you a number of features that you can customize and you should take advantage of this because customized printing and packaging do offer a horde of benefits to any oral care business.
It makes your product stand out from the rest.
When you customize your printing and packaging, your whitening toothpaste will immediately look different from the typical toothpastes in the market. In this very competitive industry, you need to do all you can in order to grab the attention of the target market. Using customized packaging is one of the most effective ways to achieve this.
It adds value to your product.
Just by looking at different teeth whitening toothpaste products, a customer will have to decide on which one to buy based on what they can see on the packaging. Custom printing and packaging can give an added boost in value for your product by means of a professional design, or interesting information about the product that the buyer can see clearly just by reading the text.
Conclusion
As you can see, there are many benefits to using custom packaging. This is why you should only trust Cinoll to supply you with your teeth whitening toothpaste products. We have spent more than 10 years in the business during which we have mastered the process of customization, and we would be very happy to help you take your business to the next level.
