Breaking through the dental care industry means diversifying your practice or business. One way to do so is to seek a trustworthy private label mouthwash manufacturer. A competent company can help you build your brand from the get-go. How you present your brand is instrumental in solidifying your place in your chosen niche.
Indeed, a brand for mouthwash and other oral care products is not an easy feat. It takes careful planning and creativity, plus the right partners on your journey. Before you step into it, here’s a guide about private labeling and why it’s necessary for you.
Mouthwash manufacturing: the basics
Mouthwash is one of the most important dental care essentials. There is a great demand for this product in the market, particularly since more people advocate dental health. For this reason, diving into this sector can become a lucrative venture for you.
Designed to freshen your breath, mouthwash is an oral product in liquid form. Different mouthwash producers use varying raw materials for their formulas. These components get mixed into stainless steel tanks and filled into separate packages. With the help of chemistry, the mouthwash formula improved over the years and can come in different flavors.
The typical composition of mouthwash products includes diluents, soaps, antibacterial agents, coloring agents, and flavorings. In general, deionized water makes up more than 50% of the formula. It is water treated to remove ions and particles that affect flavor. Most manufacturers also use alcohol, although at a much lower amount than water.
The product goes through several rounds of testing to ensure that the product remains stable for a long time. This assessment takes note of the long-term performance of the product. Some parameters include color, flavor, and odor.
When the formula passes industry standards, the manufacturer proceeds to mass produce the mouthwash. Firstly, the compounding stage takes place wherein the operator makes a batch of the liquid. To do so, they must follow the specific instructions for the formula.
Next, they take a sample of the batch and send it to Quality Control or QC. If the batch doesn’t meet the specifications in color, flavor, or other parameters, it can be modified at this point. Once they pass the checks, they can then proceed to fill individual packages with the formula.
Private label mouthwash manufacturer
The mouthwash production is the responsibility of the manufacturing company. However, some may allow you to customize it according to your preference.
The key is to find a mouthwash manufacturer rather than a vendor to work with for your brand.
What is the difference between a vendor and a manufacturer?
In general, a mouthwash product vendor is a middleman that comes between you as the buyer, and the actual manufacturer. They may claim to produce the formula themselves. Most of the time, they are only third-party traders that purchase supplies from the production company.
As a result, it may take longer for your orders to come through versus directly buying from a manufacturing firm. You may also experience communication delays since they may need to check in with the manufacturer before answering your queries. Additionally, most vendors markup their prices to cover shipping and logistics costs.
Mouthwash manufacturing factories, on the other hand, own the facilities where the entire process takes place. They have international and local certifications for dental care standards and quality. In short, they produce globally viable products for their business-to-business (B2B) customers.
Making the right choice is crucial to avoid meeting problems in the future. That’s how you can make sure that the mouthwash you put your label on is high-quality.
Why buy private label mouthwash products?
Customizing your mouthwash packaging can do wonders for your brand. Here are the benefits waiting for you once you get private label products for your clinic or store.
Solidify your brand
Competition in the dental care market is only getting stiffer as the years go by. Whether you are a startup or already established, you will meet fierce competitors determined to win. Therefore, doing halfhearted advertising does not cut it. You cannot just distribute leaflets and expect customers to come rushing.
To overtake the race, you need to distinguish your brand. What makes it different? Why should consumers choose you?
Part of differentiating your business from others relies heavily on branding. A private label mouthwash manufacturer can help you fulfill this task. They can provide specialized packaging that captures your brand’s aesthetic. It offers the chance to increase the recall value of your company, promoting it organically to more people.
Consistency and quality
Generic oral healthcare suppliers cannot provide the same assurance in quality as a private label manufacturer. If you usually source your products from different companies, you’ll get varying degrees of formulation, packaging, and supply.
It’s more ideal to forge a partnership with a manufacturing company that can provide everything you need. They can make sure that you have a steady supply of mouthwash products in your inventory. These experts can also make sure that you get customized products with your label proudly etched or printed on the package.
Choose specific ingredients or formula
The best manufacturer for mouthwash can deliver products that suit the specific needs of your end-users. For instance, if you are an eco-friendly brand targeting like-minded customers, you should sell environmentally safe products, too. You can offer a natural mouthwash or bamboo toothbrush as part of your dental care kit.
Similarly, if you want private label whitening mouthwash, you should opt for those that contain certain ingredients. Formulas with peroxide or whitening essential oils are a few examples. Any outstanding manufacturer can deliver according to your specified requirements.
When choosing a private label mouthwash manufacturer, you should focus on three things: consistency, quality, and price. Ensuring they surpass these standards allows you to maintain your trustworthiness in the market. As a result, you can enjoy increased brand awareness and repeat customers in the future!
Cinoll, a reputable dental care manufacturer, can deliver the best private label services for your brand. Our team of experts can create a personalized plan from product design to packaging. We offer holistic solutions to bring your company to the top. Scroll through our page or contact a representative to start your journey with us!