Teeth whitening tray is a lucrative business. The industry places itself as the top contender regarding opportunities that offer higher ROI (return on investment). As a result, more and more startups are investing in selling teeth whitening products. However, how can a startup stand out over several competitions?
It sure can be a handful, but it is not impossible. Opening a teeth whitening tray startup involves several aspects: an excellent marketing strategy and a trusted teeth whitening tray manufacturer to provide quality products for your business.
Discuss more on benefits instead of features
For any product on the market, customers would always seek excellent benefits. This is one of the reasons why businesses ensure to provide quality products and services for their target customers. Your teeth whitening tray business is no exception. People tend to have fascinations on teeth whiteners, and you must take advantage of that demand.
Established businesses can rely on customer testimonials and reviews to attract more customers. For startups, it can be ideal to focus more on the benefits and the product’s features. This gives customers an excellent introduction to your teeth whitening trays and their advantages for users.
Define your target customer
Getting to know your target customers allows your business to provide specific and focused teeth whitening products for them. It is essential to understand your customers for your teeth whitening tray business to thrive. Defining target customers and understanding consumer needs can be time-consuming, but these two factors can spell the difference for your business.
Your company can consider the following points to define your target customers:
- Age group
- Geographical location
- Civil status
- Educational level
- Average income
Include some of these questions to determine their buying habits and interests:
- What motivates them to make a purchase?
- What are their common interests?
- Who decides when buying or purchasing?
- How often do these customers buy a product?
- Do they do online shopping or prefer to see the product before buying personally?
- How long will it take them to decide on buying?
- What media platform does your target market rely on for details and information?
- How far do target customers travel to purchase products?
- What specific products do these customers buy?
Customization is key
People find teeth whitening trays handy, and most trays do not need any supervision from dentists. Users can even bring them when traveling. However, these facts do not mean that customization options for teeth whitening trays are limited. Your teeth whitening tray manufacturer must be capable of providing opportunities to customize your products so they can stand out over your competitors.
People from Cinoll will guarantee an extensive customization option for your teeth whitening tray business. Its in-house design team will accommodate your customization requests and ensure to make it in reality. They have been in the industry for over a decade now, providing teeth whitening products for global clients. Their experience in handling various teeth whitening businesses ensures that they can also design unique products for your brand.
What can you customize with Cinoll? See the list below:
- The materials for your teeth whitening trays can either be EVA or ethylene-vinyl acetate or TPE, or thermoplastic elastomers. You can also combine these two if you want.
- Tray colors
- Tray sizes (from small to large)
- The shape of the tray. Teeth whitening trays generally have pre-molded shapes, but you can choose to provide specifications, and Cinoll will take care of it.
Ensure your teeth whitening trays are safe
All oral care and dental products contact the body and can possibly be ingested. This is why one of your optimum priorities is to ensure that your products are safe. Ensure that your chosen manufacturer has the necessary documents to prove that they adhere to specific global standards.
With Cinoll, all its certifications are available if you wish to get a copy. The company prides itself in creating quality products following ethical processes and under strict supervision. All its products are registered under the US FDA and the ISO. The quality and safety of your teeth whitening trays can propel you to get more customers and expand your business.
Explore innovations for your teeth whitening trays
To maintain curiosity and excitement from your target customers, you can modify some aspects in your teeth whitening trays. Perhaps, your manufacturer has innovations, then you can consider them. You cannot be stagnant with your products as the industry evolves every time. Innovations do not necessarily mean you need to change the dynamics of your products; you just need to improve them and keep the existing aspects that make them a hit to your target customers. This is why getting a trusted and experienced manufacturer is critical for the growth of your teeth whitening tray business.