Top Business to Start in 2021? Private Label Teeth Whitening Products!


|   Written by:


Are you tired of working day in and day out at your current 9 to 5 job with a fixed salary? Do you want to have more control over your income and your working hours? If so, then starting your own business may be the answer you are looking for.

There are so many feasible opportunities available these days especially in the oral care industry, making 2021 the perfect year to go into business.

Understanding the Business of Private Label Teeth Whitening Products

Some of the most lucrative business ideas these days involve oral care products. To be specific, private label teeth whitening products are really big in the market nowadays.

By definition, a private label product is a product that carries the retailer’s brand but is manufactured by a third-party company. Another popular term for private label companies is Original Equipment Manufacturer or OEM.

How Does Private Labeling Work in Teeth Whitening Products?

It is very common for oral care companies or individuals to take advantage of private labeling when it comes to teeth whitening products. It really is the most practical option in this business.

So how does it work? The retailer simply outsources all the production to the third-party manufacturer. But during the labeling process, it is still the retailer’s brand that is placed on the products.

Private Manufacturing VS. Private Labeling in Teeth Whitening Products

Manufacturing your own line of teeth whitening products sounds exciting, but it is not easy.

It is a complicated process that requires a lot of skills in many different areas. You will need to have knowledge in chemical formulations, production line systems, logistics, quality control, and so on. It also requires a considerable amount of financial investment.

Building your own manufacturing facility is already a huge expense in itself. Just imagine all the other costs for purchasing equipment, hiring production staff, and procuring raw materials, among other things.

On the other hand, if you outsource the entire manufacturing process to a third-party company, you will not have to worry about any of these. You can focus on the other aspects of your business outside of production. You can cut costs tremendously, allowing you to spend more on areas like marketing and employee compensation.

Of course, there is also the option of simply purchasing oral care products from a known brand and reselling them as is. But if you do this, the costs will be quite high. In addition to the product, you will also be buying the brand. But the worst thing is that you will not be able to build your own brand. You will just be an ordinary reseller. At the end of the day, using private label teeth whitening products is still the best solution.

Are Private Label Teeth Whitening Products Safe?

You can have a full assurance that the products you will sell are perfectly safe if you choose your manufacturer very carefully. Thus, you have to pick a company that has the experience and the expertise in manufacturing teeth whitening products and other similar oral care products. You have to check that the manufacturer follows the correct guidelines during production. They should adhere to safety protocols set by industry authorities.

There are a lot of ways by which you can verify a company’s compliance with these regulations. You can start by taking a close look at their certifications. They should also be able to show you reports of their products with full transparency. Local governments also have listings of accredited manufacturers so it might be helpful to verify with these records as well.

Reasons Why Teeth Whitening is a Big Business Opportunity

With all the different products that you can sell, what makes teeth whitening a really good choice? There are several answers but here are the most significant ones you should know.

Promising Growth

Consumer surveys show a steady increase in the teeth whitening market. From 2016 to 2021, the global market for the teeth whitening products has shown an increase from $3,275 million to $3,780 million. This translates to an average of $100 million growth every year. Most of the consumers are in the United States, with the American market accounting for the majority at 54.89%.

With such a strong uptrend, there is no question that the market will only get bigger in the next few years. If you start your own oral care company now, it won’t be long before you can reap the practically guaranteed rewards.

Low Risk

The monetary investment in private label teeth whitening products is quite low. This means that the business risks are comparably lower as well. You can lower the risks and the investments even more by choosing the right manufacturer. This is why you have to be very discriminating in your choice.

Take your time in picking a manufacturer. Make sure they have the expertise, equipment, logistics, and experience to produce the oral care products that you need. Check their credentials thoroughly before making a decision.

No Need for Formal Training

There are no technical or professional skills necessary in order to sell private label teeth whitening products. You don’t need to worry about undergoing dental services training. You will only be selling products, after all. Of course, if you want to offer teeth whitening services to your clients as well, then that would require some training. But with selling, all you need is some retail and marketing know-how and you’re good to go.


Starting your own teeth whitening brand may just be the best business move in 2021.

With the excellent market potential, low investment requirement, and low business risk, there is really no reason why you should even hesitate. You just have to make sure that you find a reliable manufacturer that can produce superior oral care products for you. Once things get going, you can now market your own brand and watch the profits come in.

Awesome! Share to:

On this pageToggle Table of Content

More Cinoll Articles