These days people don’t just seek clean teeth, they seek white teeth. With the advent of high definition screens came the rise in teeth whitening interest and fascination.
As ever, celebrities, movie stars and influencers are responsible for setting trends and the teeth whitening trend is no different. This makes it the perfect time to get into the teeth whitening market and one way of doing so is by starting an electric toothbrush startup. There are lots of different electric toothbrush manufacturers out there and it can be difficult to know where to begin.
Why it’s worth starting an electric toothbrush business
Before we delve into how to start up an electric toothbrush business, we’ll look at why this is such a lucrative startup idea in 2021.
According to dentalhealth.org, electric toothbrushes have been found to clean gums and teeth much better than manual toothbrushes. Apparently, when people use electric toothbrushes, they experience fewer problems with their teeth, keep hold of their teeth for longer and have healthier gums than their non-electric toothbrush-using counterparts. This is because electric toothbrushes are very effective in plaque removal, especially ones that oscillate or rotate in different directions.
What was once an expensive luxury is now much more affordable thanks to technological developments that allow electric toothbrush manufacturers to charge less for their products. Additionally, many people really value the investment of an electric toothbrush and once the initial cost is made, replacing the electric toothbrush heads is similar in price to buying a new toothbrush.
Since more and more people are jumping on the electric toothbrush bandwagon, now is an ideal time to start an electric toothbrush business.
Why people love using electric toothbrushes
There are many reasons why people love using electric toothbrushes, let’s take a look at some:
- They are better at plaque removal – as we’ve already seen, electric toothbrushes remove plaque much more effectively. One study claims that after using an electric toothbrush for three months, the incidence of gum disease (gingivitis) reduces by 11% and plaque reduces by a huge 21%.
- They are more accessible for people with physical problems – electric toothbrushes are much easier to use for people who have limited mobility. Since electric toothbrushes do most of the work when compared to a manual toothbrush, they are helpful to people who have conditions like arthritis and carpal tunnel.
- Timers in-built – If you ask someone how long they brush their teeth for, they’ll probably say 2 minutes. But, two minutes actually feels like a really long time when you are standing brushing your teeth and many people aren’t doing it for this long. With an electric toothbrush, you often have a timer and so you’ll know when you’ve brushed your teeth enough.
- Better for people with braces – when people use braces, it’s much more difficult to clean the teeth. With an electric toothbrush, brushing is much easier.
How to start an electric toothbrush business
As with any business, there are steps you’ll need to take in order to make it a huge success.
Research
Firstly, it’s important to do your research. While it might be so exciting you just want to get ahead and launch, you really need to research the market first and come up with a business plan.
Look into the competition, is there too much market saturation? What could you offer that other electric tooth businesses are not offering? Your business plan also needs to consider how you’re going to maintain your business and keep it sustainable. How are you going to keep your balances and checks in order, for example? And how are you going to make sure you can meet demand? Thankfully, the internet has a huge amount of information to help people who are considering starting their own electric toothbrush business.
Other research materials like teeth whitening guides and electric toothbrush business guide would be good reading materials.
Funding
When you’ve got a business plan, you’ll have to start thinking about funding your business. You’ll need to consider the initial costs to help get your business off the ground. There are many different ways to do this. Crowdfunding, approaching investors and self-funding are the most common routes to take.
Looking for Suppliers
It’s not easy to find a good teeth whitening electric toothbrush to support your brand, especially when you’re in starting phrase
. When looking for suppliers, be sure to tell whether they are resellers or true factory. Electric toothbrush factory can provide you with competitive price to lower down the entire cost of your business.
Advertising
For your business to succeed and grow, you’ll need to get customers. Advertising is much easier nowadays thanks to social media. It’s possible to reach a huge audience with the right bit of know-how and a little bit of money.
Growing your business
Once you’ve written your electric toothbrush business plan, you shouldn’t just forget about it. If you want your business to grow, you’ll need to revisit and update your business plan to ensure you’re on track. If you’re not, you can reconsider things to ease your cash flow. If your business grows big enough, you’ll then need to think about hiring employees and expanding!
Wrap up
If you’ve decided to start an electric toothbrush business, you’ll know what all electric toothbrush manufacturers know: there’s money to be made in this business! As long as you do your market research and plan appropriately, there’s no reason why your electric toothbrush business won’t be a huge success. Becoming a success isn’t the end though, as an electric toothbrush business, you’ll still need to work on your business plan and revisit things if you want to keep your business growing. If you need any product information or would like a quotation, Cinoll can help you. We’re experts in teeth products!
