You’ve probably realized that the teeth whitening kit supplies business is booming of late. The pandemic of 2020 has certainly added to his increase in popularity as people switched from cosmetic procedures at their salon or dentist to teeth whitening kits in the comfort of their own homes.
Whether you are just starting out in your teeth whitening business or if you have been established for a while, you need to ensure that you are up to date with your customers’ changing wants and needs. Succeeding in this ever-competitive world of teeth whitening kit supplies is tricky, so let us get the lowdown on these humble little kits.
Who is the Target Market for Teeth Whitening Kits?
As mentioned, teeth whitening kits have increased in popularity in recent times. This means that, as a tooth whitening kit supplier, you are going to need to have an edge over your competitors.
Today’s target market for these products is growing. Previously, it was a handful of committed beauty enthusiasts who bought teeth whitening kits. These days, with increased affordability and availability, teeth whitening kits are something that everyone can enjoy and benefit from. That said, they are most popular with the young adult population, those in their 20s and early thirties who want to make the most of their teeth. Millennials and Gen-Z customers are also those who are most concerned with the future of the planet and, as such, this could be a way of getting your teeth whitening kit products noticed.
Positioning your brand’s products as sustainable and eco-friendly is one such way of reaching these masses. Sustainability is a real buzzword of late and more and more people are opting for products that are eco-friendly and come from sustainable sources, particularly those from the aforementioned generations. Having products that align with the views of this target market ensures that your product will be noticed and could become popular. They are also willing to pay for these products too, ensuring your profit margins remain sustainable financially.
What Defines a Good Supplier?
Having decided your target market and niche products, you need to find a good supplier. After all, a product is only as good as the supplier who supplies it! First up, you need to ensure that your product complies with the standards expected within the industry. Ask potential manufacturers for their certification and proof that the products that they make are compliant before you agree to use them.
Secondly, a good supplier will always keep their available information up to date. Check the company’s website for their latest news. If their website and catalog are fresh and up to date, chances are their products and services will be top-notch too.
This is also linked with a drive to improve continually. A good supplier does not rest on its laurels knowing that it is on to a good thing, it strives to improve its products and services. To learn about whether your chosen supplier works in this way, have a look at their website for updates and improvements made to products. You can also contact the company too and ask for its business aims and its direction for future products and services.
Lastly, a good supplier is innovative. Does the supplier have streamlined systems and processes? Does it have new ideas and new products that are difficult to find elsewhere? If so, you may be on to a winner. A good supplier will always come up with new ways to work with their customers and make their lives easier.
How to Manage the Steady Supply of Teeth Whitening Kits?
Starting out in business can be daunting. This is why you need to learn how to keep your business running smoothly with a steady supply chain. Firstly, a lot of advice can come from your manufacturer. Sure, they will not necessarily know how many products you will be able to see, but they do have a lot of experience with similar brands and products and can offer advice on minimum order quantities and the like. Having MOQ that works with your brand is essential. Once you know how many products you tend to sell at different times of the year, you can have a constant supply of stock being delivered to meet your business’s needs. Ironing out such details with your manufacturer is essential.
Next, talk to the manufacturer about private label packaging options. Having private label packaging will set your products and brand apart from your competitors. But it also comes with the caveat that you need to ensure you have enough of the products and the packaging at the supply end – you do not want to run out and have disappointed customers that need to look elsewhere!
Lastly, ask your chosen supplier if they offer any other services such as warehousing or inventory facilities for any excess stock that you have ordered. This may help you in serving your customers going forward.
The Takeaway
There are many things you need to consider when marketing your teeth whitening kit supplies. We hope that we have enlightened you somewhat on the most important questions that you may have had as you start out in the business. If you are looking for a supplier, look no further than Cinoll. We have the answers to all the questions you could possibly ask around teeth whitening kit supplies.
