If you have plans to start a teeth whitening business soon or you already have an established business already up and running, you will agree that one of the most important moves you will ever make will be to secure your toothpaste supplies chain. Today, with so many toothpaste suppliers on the internet, it can be a little difficult to find a supplier to deliver quality toothpastes consistently.
The same challenges you face are the same ones consumers face also. The challenge of quality. So if you want your toothpaste to be widely accepted, you need to do two things. The first is to ensure that your toothpastes are top quality. The second is to ensure consistent supply. In this article, we will highlight the steps you need to take to secure your toothpaste supplies. So read on.
Who is the Target Market for Toothpaste?
When drawing a strategy for your teeth whitening business, you have to identify your target market. To do this, start by asking who will benefit the most from your product? The age demographic should influence everything you do moving forward. Your target market should be those who know the value of your product and are willing to pay full price for it. Today, the largest consumers of toothpastes are Millennials and Gen Z users who are more exposed and open to new ideas and innovations.
These age groups are also environmentally conscious people so you will not have to waste too much money on adverts. If you can identify your target market ahead of time, all other business moves you make will bear fruit since you will streamline them to cater to your target market.
What Defines a Good Supplier
After you have identified your market demography for your toothpaste supplies, the next thing to do is find a good supplier. However, you can’t really tell if the supplier you are talking to is good enough if you don’t know what a good supplier looks like in the first place. This is why it is important that you thoroughly vet the suppliers you work with. Here are some of the ways to tell if a supplier is as good as they claim.
Industry Standard Compliant
The best toothpaste manufacturers adhere to strict industry standards regarding toothpaste quality and packaging. Check to see if the manufacturer is FDA and ISO-compliant. If they are not, you can not be so sure that their product will be of good quality.
A good supplier updates their website with updated information, not stale ones. By updating their online platforms and product offering, you can be sure that they improve in light of changing industry regulations and consumer habits.
The best toothpaste supplies never remain static but are ever-changing. Their manufacturer improves their production processes and technology to provide buyers with a value-added product. These are some of the ways to get a supplier.
How to manage the Steady Supply of Toothpaste?
Once you have identified a good supplier for your toothpaste, the next stage will be to manage the supply chain to ensure that you never run out of stock. Here are some ways to go about it.
Reach an agreement with the manufacturer
Get in contact with the manufacturer and open a contractual negotiation with them. If your orders are going to be regular, inform them about this. Also, let them know how many units of the toothpastes you will want per month, quarterly or as the case may be. Notifying them in advance will help them produce your consignment ahead of time.
Discuss private label options
Branding your toothpaste is one way to set your product apart from your competition. Moreover, branding adds value to a product too. Take the time during the contract negotiation process to discuss the private label packaging options you want. Some of the options you may choose may include
- Tube size
- Tube color
- Logo printing
There are many private label packaging offers, but you may not know them if you don’t ask. So ask the manufacturer to let you know which options they have. You can also make special requests as well.
Find out about their Low MOQ and other services
Another very important thing to enquire about is their minimum order quantity, also called MOQ. This refers to the lowest unit the manufacturer can produce per consignment. If you have this information, you will be better placed to do your costing. You will also avoid the possibility of having the manufacturer produce poor-quality toothpaste since they will not be forced to reduce product quality to meet your order.
Do they offer warehousing and other inventory services too? This is another piece of information to find out. It is only after you are convinced about their quality and service should you sign off a contract with them.
Cinoll is a Chinese manufacturer that handles toothpaste supplies on behalf of major and small brands worldwide. You can contract Cinoll to produce branded toothpaste for you. Just follow the tips highlighted in this article and ask for detailed information about their private label services and other related services during negotiations with them. With Cinoll, your supply chain is secure, and earning profit from your business is guaranteed.