The teeth whitening industry has always had a huge market in the United States, where dental health is of high priority for most people. As a matter of fact, North America leads the global market in teeth whitening by a huge margin. In recent years, people in the US have been gaining even more awareness of the merits of dental aesthetics. This has paved the way for a greater demand for teeth whitening products and services. Consequently, this translates to a much more lucrative market for oral care companies and dental product distributors in the US.
If you are hoping to enjoy your fair share of the teeth whitening industry in the US, the first thing you have to do is find a reliable manufacturer to supply you with high quality products. The good news is that there are a lot of teeth whitening manufacturers in the USA. However, not all of them can give you the superior products that you are looking for and that your customers deserve.
In order to help you take your pick, we have listed the top 4 teeth whitening manufacturers in the USA today. It is highly recommended that you take a close look at what each company has to offer so that you can choose the right manufacturer to help you grow your business.
Top 4 Teeth Whitening Manufacturers
Although they are not based in the US, Cinoll has been the manufacturer for some of the most popular brands of teeth whitening products in America for more than 10 years now. This oral care expert manufacturer has its headquarters in Shenzhen, China and is considered to be one of the global leaders in dental care products.
When it comes to teeth whitening products, be it toothpaste, gels, trays, mouthwash, or entire teeth whitening kits, Cinoll is definitely a name you can trust. Aside from providing high quality products that surpass most standards of safety and quality, Cinoll is also well known as a leading private label manufacturer.
One of the things that set Cinoll apart from other oral care companies is that they have a low MOQ. This makes them suitable even for startup businesses and independent distributors. They also have a rapid turnaround time and are very flexible and rather magnanimous in dealing with their clients. Because of this, they are one of the most highly preferred teeth whitening manufacturers in USA today.
2. WSD LABS USA
Whether you are looking for high quality oral care products to jumpstart your business or thinking of creating a new line of teeth whiteners for your own brand, WSD Labs USA has got you covered. In fact, this is their specialty. The name of the company stands for Whitening Solutions Discovered. As such, they are capable of providing fast and flexible solutions in the teeth whitening industry.
WSD Labs USD is proud to offer a wide range of products that they can customize based on each client’s requirements. The client gets to decide on the formula, flavor, packaging and other details of all products that they order. You can rest assured that all WSD products are duly registered with the FDA and ISO. When you partner with WSD Labs USA, you can be sure that your clients will get nothing but the most effective and safest teeth whitening products available in the US market today.
3. Nutrix USA
Nutrix USA is a well-known manufacturer and supplier of products for personal care. They have a broad range of teeth whitening products that you can choose from. This company is based in Utah and is one of the largest and most reliable US manufacturers for oral care products. Nutrix USA is fully capable of producing any kind of oral care product that you need. But they are most popular for their whitening toothpaste and mouthwash, as well as teeth whitening pens. They are duly registered with the FDA and also have complete ISO certifications so you don’t have to worry about regulatory compliance of their products.
One of the great things about working with Nutrix USA is that they will be with you every step of the way. From the planning and product conceptualization stage all the way to packaging and labeling, they will take heed of all the product specifications that you have and work tirelessly to provide you with the final product that you need.
4. Red Carpet Smiles
For more than 14 years now, Red Carpet Smiles has been creating world-class teeth whitening products for companies in the US as well as other countries. Today, it is one of the leading wholesale suppliers for dental clinics across the country. They also supply products on a regular basis to dozens of oral care product distributors.
The trademark product of Red Carpet Smiles is their teeth whitening gel, which is unlike any other whitening gel in the world. What makes it different is that it is all natural and does not contain parabens. Instead, it uses a combination of hydrogen peroxide for whitening and a number of other natural ingredients.
Their products are made entirely in the US but they have clients from many parts of the world, including Canada, Mexico, Australia, New Zealand and China. If you choose to get your teeth whitening products directly from Red Carpet Smiles, you can avail of much lower prices because there is no middle markup. You can then get the same high quality products and be able to offer them to your clients at more affordable prices.
Popular Teeth Whitening Products in USA
If you want to create your own brand or look for a new manufacturer for your brand, it’s better to get some trends of teeth whitening products in USA.
At-home teeth whitening kits
Convenient over-the-counter teeth whitening strips, gels, rinses and toothpastes you can use at home. Popular brands include Crest 3D White and Colgate Optic White. People love the affordability and ability to whiten teeth gradually over time with regular use. The mild abrasives and bleaches provide modest whitening results for surface stains when used as directed.
Whitening trays and gels: Custom-fitted trays provided by your dentist are filled with professional-strength whitening gel. Zoom and Opalescence are popular brands. Many prefer trays because the gel is focused on teeth, providing faster and sometimes better results than OTC kits, especially for stubborn stains. However, the higher peroxide levels can increase tooth sensitivity for some.
In-office teeth whitening
Performed by your dentist using strong bleaching gels from brands like Zoom!, Boost and Opalescence along with special light to enhance the whitening. Patients see this as the most effective option, especially if you want dramatic, fast results or have deep stains. However, the high concentration of peroxide and light can increase likelihood of sensitivity. It is also usually the most expensive method.
Natural teeth whiteners
Homemade pastes (banana peel, strawberry), oils (coconut, charcoal) and other DIY ingredients are popular because they are considered natural and chemical-free alternatives to standard whitening. Brands like Hello Oral Care and Schmidt’s make natural toothpastes and activated charcoal powders. However, there is little evidence these significantly whiten teeth or are safer, and they may damage enamel if used improperly. Mostly marketed as a natural fad.
LED whitening kits
At-home kits like SmileDirectClub, Crest and Colgate use LED blue light with whitening gel to accelerate whitening. People are drawn to the speed and lower sensitivity compared to trays alone. But while LED light may enhance the chemical reaction of peroxide on teeth, little is known about any long term effects of blue light on enamel and dentin health.
Extra Reading: Latest Statistics of Teeth Whitening USA
According to the American Academy of Cosmetic Dentistry (AACD), teeth whitening is the most requested dental cosmetic procedure.
• The teeth whitening market is estimated to reach $7.40 billion by 2026 in the U.S. alone, according to Polaris Market Research.
• As of 2019, over 9 million people had professional teeth whitening treatments done by dentists in the U.S. annually, reports Statista.
• Over 70% of the population uses some form of teeth whitening products, according to a survey by Kelton Research.
• More than two-thirds of U.S. consumers say they use teeth whitening toothpaste and mouth rinses, according to Catalina Marketing survey.
• Over 45% of consumers use at-home whitening strips or gels in addition to whitening toothpaste, reported National Association of Cosmetic Dentistry (NACD).
• Most Americans (89%) believe an attractive smile makes a person more appealing to those around them, and 64% say they are bothered by tooth stains, according to a 2020 survey from Hello Products.
• Millennials are the most frequent users of teeth whitening products, with over 80% saying they have used or currently use teeth whitening solutions at home, reports Euromonitor International.
• Sales of teeth whitening strips reached over $900 million in 2019, making whitening strips the most popular at-home solution, according to CommerceNext and 1010data.
• Charcoal and coconut oil-based natural teeth whitening saw over 200% growth from 2017 to 2019 in the U.S., though still make up less than 5% of the total teeth whitening market, per Google Shopping trends.
• At-home LED light teeth whitening kits are gaining popularity, though still account for less than 10% of the total U.S. whitening product sales, according to estimates from Future Market Insights.