Top 5 Best Toothpaste Manufacturers for USA Market

There are quite literally hundreds of tubes of toothpaste on the shelves at the store these days.

Indeed, in 2008, the toothpaste market in the US turned over $1.27 billion in retail sales. That is a lot of toothpaste!

Crest, as the market leader, had 34.7% of the market share, which was followed closely by Colgate at 33.5%. The most popular size of toothpaste is the 5.8-6.05oz size. This size had a 45.3% market share in 2008. The Journal of Economics and Public Finance (that carried out the analysis of the toothpaste market share as outlined above) also tested out some hypotheses regarding toothpaste and its market.

They found that the market leader is more likely to compete in the mid-price range and that the market leader’s toothpaste price is usually somewhat higher than their next competitor. As a result, breaking into the toothpaste market is quite complex and quite difficult to achieve.

To have a successful US-based toothpaste business, you are going to need a supplier that is reliable. Without a reputable supplier, you stand little chance of breaking into the US toothpaste market and making a success of your business.

Criteria of Best Toothpaste Manufacturers

  • Quality of the toothpaste products: This is perhaps the most important criterion, as consumers want toothpaste that is effective at cleaning their teeth and preventing cavities and other dental problems. To evaluate the quality of a toothpaste manufacturer’s products, it may be helpful to consider factors such as the ingredients used, the clinical evidence supporting the effectiveness of the toothpaste, and the overall safety of the products.

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    Cinoll Certifications
  • Customer satisfaction: Another important criterion is how satisfied customers are with the toothpaste manufacturer’s products. This can be evaluated by looking at customer reviews, ratings, and feedback on the manufacturer’s website and other online platforms.

  • Innovation: Another factor to consider is whether the toothpaste manufacturer is at the forefront of innovation in the industry. This can be assessed by looking at the manufacturer’s track record of introducing new products, technologies, and ingredients, as well as its investment in research and development.

  • Sustainability: Many consumers are increasingly interested in purchasing toothpaste from manufacturers that prioritize sustainability in their operations and supply chain. To evaluate a toothpaste manufacturer’s sustainability practices, it may be helpful to look at its policies and actions in areas such as waste reduction, packaging, and ethical sourcing.

  • Price: Finally, the price of a toothpaste manufacturer’s products can also be an important factor for some consumers. It may be helpful to compare the prices of the manufacturer’s toothpaste with those of its competitors to see if the products are competitively priced.

Things to Consider when Selling in USA

There are several things to consider when selling toothpaste in the USA, including the following:

  • Comply with regulations: The USA has strict regulations governing the production, labeling, and marketing of toothpaste products. It is important for manufacturers and sellers to ensure that their products comply with these regulations, which are enforced by the Food and Drug Administration (FDA). Non-compliance can result in fines, penalties, and other consequences.Cinoll toothpaste loved by customers

  • Choose the right marketing channels: To reach potential customers in the USA, it is important to choose the right marketing channels. This can include traditional channels such as television and print advertisements, as well as digital channels such as social media and online marketplaces. It may also be helpful to work with influencers and other partners to promote the toothpaste products.

  • Differentiate the product: The toothpaste market in the USA is highly competitive, with many manufacturers offering similar products. To stand out from the competition, it may be helpful to differentiate the toothpaste by offering unique features, benefits, or packaging. For example, the toothpaste could be marketed as organic, natural, or specifically formulated for certain dental conditions.

  • Build a strong brand: Building a strong brand is important in the toothpaste market, as consumers often choose products based on brand recognition and trust. To build a strong brand, it may be helpful to focus on creating a consistent and compelling brand message, as well as providing high-quality products and excellent customer service.

  • Understand the toothpaste market: Finally, it is important to understand the toothpaste market in the USA, including factors such as consumer preferences, trends, and competition. This can be achieved by conducting market research, analyzing industry data, and staying up-to-date with developments in the toothpaste industry.

The Top 5 Best Toothpaste Manufacturers USA

1. Cinoll

cinoll blue logo

It might surprise you to know that toothpaste is not something that dental businesses realize is available to private label customers. Cinoll’s mission is to make it widely known thanks to their great experience and their network of associates. Cinoll manufactures toothpaste and other oral care products to the highest standards and of some of the best quality within the industry.

Cinoll can offer many different types of private label toothpaste. They produce customized formulations to meet the needs of brands and their clients. They can include abrasives, humectants, binders, and different flavorings. Whatever the brand desires, Cinoll goes out of its way to create it in some of the best laboratory facilities available. They can manufacture:

  • Private label fluoride-free toothpaste
  • Private label titanium dioxide-free toothpaste
  • Private label charcoal toothpaste
  • Private label SLS-free toothpaste
  • Custom formulation toothpaste

In addition to the customized toothpaste formulae, Cinoll also allows for customized sizes for a brand’s toothpaste products. From tiny travel-sized toothpaste to bulk-buy options, Cinoll can meet their clients’ needs when it comes to sizes. What is more, Cinoll offers customized packaging options that are fully bespoke. This can include logos, colored printing, bags, boxes, promotion packs, amongst other possibilities.

Cinoll’s facilities in China have the most advanced technology possible, making them a leading toothpaste manufacturer. Their facilities are in a strategic location to enable them to ship their products to the international markets as quickly as possible, by sea and/or land.

2. Nutrixusa


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2015
  • Number of employees: 50+
  • Key products: Oral care products

Nutrix USA is a contract manufacturer that is NSF ISO certified making products for personal care. They have a state-of-the-art manufacturing facility in Utah’s Salt Lake City. They produce high-quality oral care and cosmetic products. As a company, they focus on quality but also aid their clients in producing a fantastic brand that is attractive to the market. They have in-house design and branding services as a part of their product solutions. Regarding toothpaste manufacturing, they manufacture:

They also offer mouthwashes in spearmint, peppermint, and fluoride mint flavors as well as teeth whitening products. Nutrix will help clients develop unique formulae or can help to tweak a product that already has some market success. Their formulation engineers work with clients to help develop products. Additionally, their registered and compliant facilities ensure that their products are safe for market distribution and use.

3. Dentaltech


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2003
  • Number of employees: 80+
  • Key products: Oral care products

Dentaltech specializes in producing dental and oral care products including orthodontic and pharmaceutical products. As a company, they are dedicated to the development and research behind their products too and commit themselves to quality manufacturing. They have a team of experts in process control to ensure their products are risk-free to the consumer.

Dentaltech has its headquarters in Illinois, in Lincolnwood. Known as Dental Technologies, Inc., the company has its own 40,000 sq. ft. manufacturing facility. They focus on research and have over 80 employees.

Manufacturing in-house means that they also employ in-depth testing of their products and can create bespoke packaging. Their services are said to be fully personalized. Dentaltech also wants to assist the companies they work within expanding their product lines.

4. Massco Dental


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 1989
  • Number of employees: 50+
  • Key products: Oral care products

Massco Dental is a company that has been established since the late 1980s and has been producing products that are FDA-approved for almost 25 years! They are committed to producing quality oral care products that prevent oral decay and damage.

Their full line of oral care products is extensive and includes products that are designed for both professional use and home care. The company is continuing to grow and expand across the globe thanks to its production of private label products. Some of its products include:

  • Mouthwash/mouth rinse
  • Prescription products
  • Gels
  • Fluoride products
  • Toothpaste
  • Teeth whitening gels.

The company also sources ingredients that are paraben-free, sulfate-free, cruelty-free, and natural. With turnkey packaging, their clients can have personalized packaging created in bottles, tubes, cases, and packs as well as having labels and ink-jet-printed carton packaging. They do have a minimum order quantity of 2,500 units of 1 oz. containers.

5. DermoLab


  • Location: Canada
  • Company type: Manufacturer
  • Year founded: 1985
  • Number of employees: 50+
  • Key products: Oral care products

DermoLab was founded in 1985 and has a particular specialization in producing natural health products for the cosmetic and pharmaceutical industries. They offer over-the-counter pharmaceutical products right from the design, through the manufacturing process, right to the end packaging. Their manufacturing facilities make semi-liquid and liquid products not just for the Canadian market but for the international market too.

Their plant in Montreal is modern and can manufacture custom, private label products on differing commercial scales. The company’s versatile equipment means that their products can be packaged in a range of options: bottles, jars, tubes, pump sprays, as well as in industrial formats. They test all their products and offer quick turnaround times on their manufacture. This makes them one of the top best toothpaste manufacturers for the US market.


Any product’s market success is based on its quality. The quality you present your brand affects how much money you make on that specific item. As a result, it’s important to partner with a reputable company for your toothpaste. Contact us for assistance in manufacturing your toothpaste in an industry-worthy manner.

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