Top 5 Best Toothpaste Manufacturers for USA Market

There are quite literally hundreds of tubes of toothpaste on the shelves at the store these days.

Indeed, in 2008, the toothpaste market in the US turned over $1.27 billion in retail sales. That is a lot of toothpaste!

Crest, as the market leader, had 34.7% of the market share, which was followed closely by Colgate at 33.5%. The most popular size of toothpaste is the 5.8-6.05oz size. This size had a 45.3% market share in 2008. The Journal of Economics and Public Finance (that carried out the analysis of the toothpaste market share as outlined above) also tested out some hypotheses regarding toothpaste and its market.

They found that the market leader is more likely to compete in the mid-price range and that the market leader’s toothpaste price is usually somewhat higher than their next competitor. As a result, breaking into the toothpaste market is quite complex and quite difficult to achieve.

To have a successful US-based toothpaste business, you are going to need a supplier that is reliable. Without a reputable supplier, you stand little chance of breaking into the US toothpaste market and making a success of your business.

The Top Five Best Toothpaste Manufacturers for the USA Market

1. Cinoll

cinoll blue logo

It might surprise you to know that toothpaste is not something that dental businesses realize is available to private label customers. Cinoll’s mission is to make it widely known thanks to their great experience and their network of associates. Cinoll manufactures toothpaste and other oral care products to the highest standards and of some of the best quality within the industry.

Cinoll can offer many different types of private label toothpaste. They produce customized formulations to meet the needs of brands and their clients. They can include abrasives, humectants, binders, and different flavorings. Whatever the brand desires, Cinoll goes out of its way to create it in some of the best laboratory facilities available. They can manufacture:

  • Private label fluoride-free toothpaste
  • Private label titanium dioxide-free toothpaste
  • Private label charcoal toothpaste
  • Private label SLS-free toothpaste
  • Custom formulation toothpaste

In addition to the customized toothpaste formulae, Cinoll also allows for customized sizes for a brand’s toothpaste products. From tiny travel-sized toothpaste to bulk-buy options, Cinoll can meet their clients’ needs when it comes to sizes. What is more, Cinoll offers customized packaging options that are fully bespoke. This can include logos, colored printing, bags, boxes, promotion packs, amongst other possibilities.

Cinoll’s facilities in China have the most advanced technology possible, making them a leading toothpaste manufacturer. Their facilities are in a strategic location to enable them to ship their products to the international markets as quickly as possible, by sea and/or land.

2. Nutrixusa


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2015
  • Number of employees: 50+
  • Key products: Oral care products

Nutrix USA is a contract manufacturer that is NSF ISO certified making products for personal care. They have a state-of-the-art manufacturing facility in Utah’s Salt Lake City. They produce high-quality oral care and cosmetic products. As a company, they focus on quality but also aid their clients in producing a fantastic brand that is attractive to the market. They have in-house design and branding services as a part of their product solutions. Regarding toothpaste manufacturing, they manufacture:

  • Natural Mint Toothpaste
  • Natural Charcoal Toothpaste
  • Fluoride Charcoal Spearmint Toothpaste
  • Fluoride White Peppermint Toothpaste

They also offer mouthwashes in spearmint, peppermint, and fluoride mint flavors as well as teeth whitening products. Nutrix will help clients develop unique formulae or can help to tweak a product that already has some market success. Their formulation engineers work with clients to help develop products. Additionally, their registered and compliant facilities ensure that their products are safe for market distribution and use.

3. Dentaltech


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2003
  • Number of employees: 80+
  • Key products: Oral care products

Dentaltech specializes in producing dental and oral care products including orthodontic and pharmaceutical products. As a company, they are dedicated to the development and research behind their products too and commit themselves to quality manufacturing. They have a team of experts in process control to ensure their products are risk-free to the consumer.

Dentaltech has its headquarters in Illinois, in Lincolnwood. Known as Dental Technologies, Inc., the company has its own 40,000 sq. ft. manufacturing facility. They focus on research and have over 80 employees.

Manufacturing in-house means that they also employ in-depth testing of their products and can create bespoke packaging. Their services are said to be fully personalized. Dentaltech also wants to assist the companies they work within expanding their product lines.

4. Massco Dental


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 1989
  • Number of employees: 50+
  • Key products: Oral care products

Massco Dental is a company that has been established since the late 1980s and has been producing products that are FDA-approved for almost 25 years! They are committed to producing quality oral care products that prevent oral decay and damage.

Their full line of oral care products is extensive and includes products that are designed for both professional use and home care. The company is continuing to grow and expand across the globe thanks to its production of private label products. Some of its products include:

  • Mouthwash/mouth rinse
  • Prescription products
  • Gels
  • Fluoride products
  • Toothpaste
  • Teeth whitening gels.

The company also sources ingredients that are paraben-free, sulfate-free, cruelty-free, and natural. With turnkey packaging, their clients can have personalized packaging created in bottles, tubes, cases, and packs as well as having labels and ink-jet-printed carton packaging. They do have a minimum order quantity of 2,500 units of 1 oz. containers.

5. DermoLab


  • Location: Canada
  • Company type: Manufacturer
  • Year founded: 1985
  • Number of employees: 50+
  • Key products: Oral care products

DermoLab was founded in 1985 and has a particular specialization in producing natural health products for the cosmetic and pharmaceutical industries. They offer over-the-counter pharmaceutical products right from the design, through the manufacturing process, right to the end packaging. Their manufacturing facilities make semi-liquid and liquid products not just for the Canadian market but for the international market too.

Their plant in Montreal is modern and can manufacture custom, private label products on differing commercial scales. The company’s versatile equipment means that their products can be packaged in a range of options: bottles, jars, tubes, pump sprays, as well as in industrial formats. They test all their products and offer quick turnaround times on their manufacture. This makes them one of the top best toothpaste manufacturers for the US market.


Any product’s market success is based on its quality. The quality you present your brand affects how much money you make on that specific item. As a result, it’s important to partner with a reputable company for your toothpaste. Contact us for assistance in manufacturing your toothpaste in an industry-worthy manner.

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Written by Christine Lawrence

Researcher and consultant of Cinoll. For over 5 years, Christine has helped businesses worldwide to choose and import dental products. As a lover of teeth whitening and expert in supply chain, she is going to bring out the must-have knowledge and experience of teeth whitening products.

Cinoll – Oral Care Manufacturer

Thanks for reading our blog! Hope our insights help with your business🙌  Leave us a message if you need high-quality teeth whitening manufacturing services.

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