Top 5 Best Toothpaste Manufacturers for USA Market


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There are quite literally hundreds of tubes of toothpaste on the shelves at the store these days.

Indeed, in 2023, the toothpaste market in the US turned over $18.70 billion in retail sales. This was an increase from USD 18.11 billion in 2022, and it is projected to grow further to USD 25.71 billion by 2030. That is a lot of toothpaste!

Crest, as the market leader, had 34.7% of the market share, which was followed closely by Colgate at 33.5%. The most popular size of toothpaste is the 5.8-6.05oz size. This size had a 45.3% market share in 2008. The Journal of Economics and Public Finance (that carried out the analysis of the toothpaste market share as outlined above) also tested out some hypotheses regarding toothpaste and its market.

They found that the market leader is more likely to compete in the mid-price range and that the market leader’s toothpaste price is usually somewhat higher than their next competitor. As a result, breaking into the toothpaste market is quite complex and quite difficult to achieve.

To have a successful US-based toothpaste business, you are going to need a supplier that is reliable. Without a reputable supplier, you stand little chance of breaking into the US toothpaste market and making a success of your business.

Criteria of Best Toothpaste Manufacturers

  • Quality of the toothpaste products: This is perhaps the most important criterion, as consumers want toothpaste that is effective at cleaning their teeth and preventing cavities and other dental problems. To evaluate the quality of a toothpaste manufacturer’s products, it may be helpful to consider factors such as the ingredients used, the clinical evidence supporting the effectiveness of the toothpaste, and the overall safety of the products.

    cinoll certifications
    Cinoll Certifications
  • Customer satisfaction: Another important criterion is how satisfied customers are with the toothpaste manufacturer’s products. This can be evaluated by looking at customer reviews, ratings, and feedback on the manufacturer’s website and other online platforms.

  • Innovation: Another factor to consider is whether the toothpaste manufacturer is at the forefront of innovation in the industry. This can be assessed by looking at the manufacturer’s track record of introducing new products, technologies, and ingredients, as well as its investment in research and development.

  • Sustainability: Many consumers are increasingly interested in purchasing toothpaste from manufacturers that prioritize sustainability in their operations and supply chain. To evaluate a toothpaste manufacturer’s sustainability practices, it may be helpful to look at its policies and actions in areas such as waste reduction, packaging, and ethical sourcing.

  • Price: Finally, the price of a toothpaste manufacturer’s products can also be an important factor for some consumers. It may be helpful to compare the prices of the manufacturer’s toothpaste with those of its competitors to see if the products are competitively priced.

Things to Consider when Selling Toothpaste in USA

There are several things to consider when selling toothpaste in the USA, including the following:

  • Comply with regulations: The USA has strict regulations governing the production, labeling, and marketing of toothpaste products. It is important for manufacturers and sellers to ensure that their products comply with these regulations, which are enforced by the Food and Drug Administration (FDA). Non-compliance can result in fines, penalties, and other consequences.Cinoll toothpaste loved by customers

  • Choose the right marketing channels: To reach potential customers in the USA, it is important to choose the right marketing channels. This can include traditional channels such as television and print advertisements, as well as digital channels such as social media and online marketplaces. It may also be helpful to work with influencers and other partners to promote the toothpaste products.

  • Differentiate the product: The toothpaste market in the USA is highly competitive, with many manufacturers offering similar products. To stand out from the competition, it may be helpful to differentiate the toothpaste by offering unique features, benefits, or packaging. For example, the toothpaste could be marketed as organic, natural, or specifically formulated for certain dental conditions.

  • Build a strong brand: Building a strong brand is important in the toothpaste market, as consumers often choose products based on brand recognition and trust. To build a strong brand, it may be helpful to focus on creating a consistent and compelling brand message, as well as providing high-quality products and excellent customer service.

  • Understand the toothpaste market: Finally, it is important to understand the toothpaste market in the USA, including factors such as consumer preferences, trends, and competition. This can be achieved by conducting market research, analyzing industry data, and staying up-to-date with developments in the toothpaste industry.

The Top 5 Best Toothpaste Manufacturers USA

1. Cinoll

cinoll blue logo

It might surprise you to know that toothpaste is not something that dental businesses realize is available to private label customers. Cinoll’s mission is to make it widely known thanks to their great experience and their network of associates. Cinoll manufactures toothpaste and other oral care products to the highest standards and of some of the best quality within the industry.

Cinoll can offer many different types of private label toothpaste. They produce customized formulations to meet the needs of brands and their clients. They can include abrasives, humectants, binders, and different flavorings. Whatever the brand desires, Cinoll goes out of its way to create it in some of the best laboratory facilities available. They can manufacture:

  • Private label fluoride-free toothpaste
  • Private label titanium dioxide-free toothpaste
  • Private label charcoal toothpaste
  • Private label SLS-free toothpaste
  • Custom formulation toothpaste

In addition to the customized toothpaste formulae, Cinoll also allows for customized sizes for a brand’s toothpaste products. From tiny travel-sized toothpaste to bulk-buy options, Cinoll can meet their clients’ needs when it comes to sizes. What is more, Cinoll offers customized packaging options that are fully bespoke. This can include logos, colored printing, bags, boxes, promotion packs, amongst other possibilities.

Cinoll’s facilities in China have the most advanced technology possible, making them a leading toothpaste manufacturer. Their facilities are in a strategic location to enable them to ship their products to the international markets as quickly as possible, by sea and/or land.

2. Nutrixusa


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2015
  • Number of employees: 50+
  • Key products: Oral care products

Nutrix USA is a contract manufacturer that is NSF ISO certified making products for personal care. They have a state-of-the-art manufacturing facility in Utah’s Salt Lake City. They produce high-quality oral care and cosmetic products. As a company, they focus on quality but also aid their clients in producing a fantastic brand that is attractive to the market. They have in-house design and branding services as a part of their product solutions. Regarding toothpaste manufacturing, they manufacture:

They also offer mouthwashes in spearmint, peppermint, and fluoride mint flavors as well as teeth whitening products. Nutrix will help clients develop unique formulae or can help to tweak a product that already has some market success. Their formulation engineers work with clients to help develop products. Additionally, their registered and compliant facilities ensure that their products are safe for market distribution and use.

3. Dentaltech


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 2003
  • Number of employees: 80+
  • Key products: Oral care products

Dentaltech specializes in producing dental and oral care products including orthodontic and pharmaceutical products. As a company, they are dedicated to the development and research behind their products too and commit themselves to quality manufacturing. They have a team of experts in process control to ensure their products are risk-free to the consumer.

Dentaltech has its headquarters in Illinois, in Lincolnwood. Known as Dental Technologies, Inc., the company has its own 40,000 sq. ft. manufacturing facility. They focus on research and have over 80 employees.

Manufacturing in-house means that they also employ in-depth testing of their products and can create bespoke packaging. Their services are said to be fully personalized. Dentaltech also wants to assist the companies they work within expanding their product lines.

4. Massco Dental


  • Location: USA
  • Company type: Manufacturer
  • Year founded: 1989
  • Number of employees: 50+
  • Key products: Oral care products

Massco Dental is a company that has been established since the late 1980s and has been producing products that are FDA-approved for almost 25 years! They are committed to producing quality oral care products that prevent oral decay and damage.

Their full line of oral care products is extensive and includes products that are designed for both professional use and home care. The company is continuing to grow and expand across the globe thanks to its production of private label products. Some of its products include:

  • Mouthwash/mouth rinse
  • Prescription products
  • Gels
  • Fluoride products
  • Toothpaste
  • Teeth whitening gels.

The company also sources ingredients that are paraben-free, sulfate-free, cruelty-free, and natural. With turnkey packaging, their clients can have personalized packaging created in bottles, tubes, cases, and packs as well as having labels and ink-jet-printed carton packaging. They do have a minimum order quantity of 2,500 units of 1 oz. containers.

5. DermoLab


  • Location: Canada
  • Company type: Manufacturer
  • Year founded: 1985
  • Number of employees: 50+
  • Key products: Oral care products

DermoLab was founded in 1985 and has a particular specialization in producing natural health products for the cosmetic and pharmaceutical industries. They offer over-the-counter pharmaceutical products right from the design, through the manufacturing process, right to the end packaging. Their manufacturing facilities make semi-liquid and liquid products not just for the Canadian market but for the international market too.

Their plant in Montreal is modern and can manufacture custom, private label products on differing commercial scales. The company’s versatile equipment means that their products can be packaged in a range of options: bottles, jars, tubes, pump sprays, as well as in industrial formats. They test all their products and offer quick turnaround times on their manufacture. This makes them one of the top best toothpaste manufacturers for the US market.

Common Questions You Should Ask Your Toothpaste Manufacturer

When looking for a toothpaste manufacturer to produce your branded toothpaste, it’s essential to gather detailed information to make an informed decision. Here are some questions you may want to ask the manufacturer:

  1. Production Capacity:

    • What is your daily, weekly, or monthly production capacity for toothpaste?
    • Can you scale production if our demand increases?
  2. Product Formulation:

    • Can you create a custom toothpaste formula based on our requirements?
    • What are the available options for flavor, texture, and active ingredients?
    • Do you have any existing toothpaste formulations that we can customize?
  3. Quality Assurance:

    • What quality control measures do you have in place during the manufacturing process?
    • Can you provide certifications for product quality and safety, such as ISO or FDA approvals?
    • How do you handle quality control in case of defects or recalls?
  4. Packaging Options:

    • What packaging options do you offer, and can we customize the packaging design?
    • Can you provide samples of different packaging materials and labeling options?
    • What is the minimum order quantity (MOQ) for customized packaging?
  5. Lead Times and Production Schedule:

    • What is your typical lead time from order placement to product delivery?
    • Can you accommodate rush orders if necessary?
    • Do you have a production schedule we can review?
  6. Pricing and Payment Terms:

    • What is the pricing structure for your toothpaste manufacturing services?
    • Are there any additional costs, such as setup fees or mold charges?
    • What are the payment terms and methods?
  7. Minimum Order Quantity (MOQ):

    • What is the minimum quantity of toothpaste units we need to order for each production run?
    • Are there any options for smaller initial orders?
  8. Ingredients and Sourcing:

    • Where do you source your raw materials and ingredients?
    • Can you accommodate specific ingredient requirements or preferences?
    • How do you handle ingredient changes or substitutions?
  9. Regulatory Compliance:

    • Are you familiar with and compliant with toothpaste manufacturing regulations and standards in our target market(s)?
    • Can you assist with the necessary regulatory documentation and approvals?
  10. Shipping and Logistics:

    • Can you handle the logistics of shipping and distribution to our desired locations?
    • What shipping options are available, and can you provide estimates for shipping costs?
  11. Client References and Past Projects:

    • Can you provide references from other clients you have worked with in the past?
    • Do you have any case studies or examples of similar toothpaste manufacturing projects?
  12. Intellectual Property and Confidentiality:

    • How do you ensure the protection of our proprietary toothpaste formula and packaging design?
    • Are you willing to sign a non-disclosure agreement (NDA)?
  13. Sustainability Practices:

    • What sustainable and eco-friendly practices do you have in place in your manufacturing process?
    • Can you provide information on recyclable packaging options?

These questions will help you gather essential information to evaluate potential toothpaste manufacturers and make an informed decision regarding the production of your branded toothpaste.

Unlocking the Potential: The Advantages of Manufacturing Toothpaste in China

The global toothpaste industry is not just a significant market; it’s an essential component of our daily lives, with billions of consumers relying on it for oral health. Behind the gleaming tubes on store shelves, there’s a bustling industry dedicated to producing toothpaste. And, increasingly, many of these tubes are proudly stamped “Made in China.” In this article, we’ll delve into the advantages of manufacturing toothpaste in China, exploring what makes it a preferred choice for numerous international toothpaste brands.

1. Cost-Effective Production:

The foremost advantage of manufacturing toothpaste in China is its remarkable cost-effectiveness. The country’s lower labor costs and access to abundant raw materials make it a haven for manufacturers seeking to maximize their bottom line. By cutting production expenses, China allows toothpaste companies to keep their products competitively priced for consumers.

2. A Skilled Workforce:

Behind every successful manufacturing endeavor is a skilled workforce. China boasts an extensive labor force with a wealth of experience in various industries, including toothpaste manufacturing. Skilled labor is essential for maintaining the quality and safety of products and ensuring efficient production processes.

3. Advanced Manufacturing Facilities:

China has invested heavily in state-of-the-art manufacturing facilities and technologies. This has paved the way for toothpaste manufacturers to achieve high levels of automation, which, in turn, ensures consistent product quality and improved production efficiency.

4. A Robust Supply Chain:

A strong and reliable supply chain is vital for any manufacturing operation. China has developed an impressive supply chain ecosystem that makes it easier for toothpaste manufacturers to source raw materials, packaging, and components required for production. This streamlined supply chain ensures that manufacturers can meet production demands without interruptions.

5. Regulatory Compliance:

Toothpaste manufacturing in China adheres to stringent quality and safety regulations, which align with international standards. Manufacturers in China are bound by these regulations, ensuring that the toothpaste produced meets global quality and safety benchmarks.

6. Research and Development:

Innovation is the lifeblood of any industry, and China’s thriving research and development ecosystem is a treasure trove of innovation and cutting-edge technologies. This allows toothpaste manufacturers to stay at the forefront of toothpaste formulation and product development.

7. Favorable Trade Agreements:

China has a network of trade agreements and partnerships with many countries, which simplifies the process of exporting toothpaste to global markets. Reduced trade barriers and tariffs make it easier for companies to reach a broader consumer base.

8. Scalability:

Flexibility and scalability are key advantages of manufacturing toothpaste in China. Manufacturers can quickly adapt to market changes, seizing new opportunities as they arise and expanding production to meet growing demands.

9. Access to Global Markets:

Manufacturing toothpaste in China provides international toothpaste brands with easier access to the Asian market, one of the largest and fastest-growing consumer markets globally. It’s an opportunity to serve a broader consumer base and expand their reach.

The advantages of manufacturing toothpaste in China are evident in the industry’s rapid growth and global reach. China’s cost-effective production, skilled workforce, advanced manufacturing facilities, and robust supply chain play pivotal roles in this success story. Combine this with favorable trade agreements, regulatory compliance, and a thriving research and development ecosystem, and it’s clear why China is a beacon for toothpaste manufacturers. Through their presence in China, international toothpaste brands contribute to the growth and evolution of the global toothpaste industry, ultimately benefiting consumers worldwide. The next time you pick up a tube of toothpaste, don’t be surprised to see “Made in China” on the label—it represents a testament to the country’s manufacturing excellence.


Any product’s market success is based on its quality. The quality you present your brand affects how much money you make on that specific item. As a result, it’s important to partner with a reputable company for your toothpaste. Contact us for assistance in manufacturing your toothpaste in an industry-worthy manner.

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